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SOCIAL MEDIA MARKETING AND IMPORTANT: Social media marketing is a whole new but important part of online marketing that has become established in recent





SOCIAL MEDIA MARKETING AND IMPORTANT: Social media marketing is a whole new but important part of online marketing that has become established in recent years. A brief definition of this is the process of increasing traffic to your website or getting attention online on social media sites.

What are social media sites?

These types of websites are those that rely on human interaction to function, such as Facebook, Twitter, and YouTube. All of them require social actions that differ in the way they work, such as Twitter, which offers a maximum of 140 characters to say something or through a video or photo, while Facebook also offers unlimited characters and the chance to add many photos from one only once. events or share updates.

What is social media important?

Social media marketing is very important to improve and support search engine optimization (SEO) efforts, once a website page or link is found by social media users it can go ‘viral’ and many links point to the site which in turn is seen as a sign of popularity to the search geniuses and gives a boost in the rankings for the said site.

If we look at the big three, as mentioned above, Facebook, Twitter and YouTube, we can see how each of these social media sites helps your marketing efforts.

Using Facebook is probably the easiest and most common social media site people have ever heard of.

Although Twitter has millions of users, many people use Twitter just to follow celebrities or directly for their business. The average Joe won’t always be found on Twitter, while on Facebook, since it’s all about you, many people use it.

Small and large businesses rely on Facebook to help promote the deals they currently have, as well as use them to post photos and videos.

It’s also great to get people to interact as users can share company updates, which means social media marketing is so much easier.


Having a Facebook page is the way to business and encouraging people to like it through incentives like competitions and prizes means people are willing to tell others about your page and then about your business.

Twitter as mentioned above doesn’t consume as much as Facebook because of the type of people who use it, but if you use Twitter to interact and do relationships and networking, it’s even more effective than Twitter.

This is because people don’t have to search a page to see what you’re about. What you say and do is limited to 140 characters, so you need to be clear and concise in your actions and words, making it easier to impress people (or annoy them!)

Twitter takes a lot of work when it comes to social media marketing because you need to build a flow before you even start influencing flowers and getting that is the beginning of the battle.

People won’t want to follow you if you constantly tweet promotional tweets or always retweet other messages. You need to make sure that you are worthy of following and that what you say will engage people.

Once you get that, clean and repeat and keep writing what you wrote that attracted your followers in the first place.

Your message and business can be spread across Twitter, providing valuable links.YouTube is also so well-known that you, like Twitter, need to be very focused to successfully use it in your social media marketing campaign.

YouTube works best for educational sites and for those selling things that can benefit from demos.

Using the right tags and descriptions also contributes to the campaign so people can find your videos using the tags.

Videos need to be done well, and if you take the time to compile thesis videos and people like what they see, it can take hours for your videos to go viral, bringing you back nationally and even internationally!

Make sure you have a comprehensive social media marketing plan before you start and consider how each of the three great sites mentioned above can improve your business, and you won’t go far wrong!


Getting on the bandwagon to promote well online through social media marketing can be a wise choice for anyone looking to increase network sales and subscribers.

However, it is not so easy to get a good understanding of a large network of users. It doesn’t happen right away, nor does it become a sure hit without monitoring and oversight.

READ ALSO: How To Make Money From Instagram In Nigeria 2022

Also, this doesn’t even mean that the number of users subscribed to your network will mean a complete win for social media marketing.The most overlooked factors in successful social media marketing are the basics.

Even those who have an idea of what these basic factors are still struggle to make a profit for their work due to misconceptions.

Here are the top three important factors in social media marketing and how it affects profit returns.


This is the most important factor in ensuring the success of an advertising campaign. No amount of time, expense and effort will amount to a promotion worth checking out by subscribers if the content is not of interest to viewers.

The internet already hosts many different communities with different interests. While accessing these communities is easy, like creating an account and sending spam, it will be a challenge to connect your mind to the interests of these subscribers.



Probably self-explanatory, time in this sense means the period of time in which the online subscriber network is acquired and expanded.

The time it takes for people to identify and sign up for your promotions can range from just a few seconds to a few weeks. Long-running social media marketing schemes that last for years still get new subscribers after a few years!


Time is therefore an endless element that needs to be kept in marketing and maintained.

Regarding the former, it comes next in the priorities of social media marketing strategies. With the time element in promotions, the ability to maintain the momentum of informing online users about an ongoing advertising project will require a consistent campaign while it is active.

Many fall victim to relying on an established subscriber or customer base to continue promoting through referrals. Keep in mind that even these customers tend to shy away from things that are protected by competitors, especially those that have something worth attracting customers to.

Social media marketing can still be one of the most effective tools for online profit, but just like any other marketing strategy, both online and offline, it requires a good balance of effort, time, and good information to capture people’s interest.


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