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See Shedeur Sanders is officially the first HBCU player to land signature jersey deal, big achievement



Shedeur Sanders, the son of football legend Deion “Coach Prime” Sanders, is inspiring young athletes all across the country.

The football player, 20, just signed a historic contract.

Sanders received the Jerry Rice Award in 2021 as the top FCS freshman after playing for Jackson State University (JSU).

Set single-season school records for 32 touchdown passes and 284 completions, threw for more than 3,000 yards, and scored five touchdowns on the ground, a career-high.

In addition to being a finalist for the Heisman Trophy alongside other HBCU athletes, he was recently voted SWAC Offensive Player of the Year.

The quarterback recently reached an even bigger feat: becoming the first and only HBCU athlete to have their own officially licensed jersey.

Under Armour already has a strong standing relationship with Coach Sanders and the JSU athletic department

Shedeur Sanders

But now they’re taking it up a notch with the limited release of 100 signature Shedeur Sanders jerseys.

Last summer, college athletes got the stamp of approval for profiting off their name, image, likeliness (NIL) and Sanders has managed to land brand deals with companies like Gatorade, Beats by Dre, Brady Brand, Oikos and PLB Sports & Entertainment.

This jersey deal is just the beginning! JSU has had a phenomenal football season, but it isn’t over yet.

The team is preparing for the SWAC championship game against Southern