Mistakes in social media marketing: You place an order online and it takes a lot longer to arrive than it should. Also, some items are missing from the package.
Frustrated, you go to the seller’s Facebook channel to voice your concerns and hope to be compensated.
And despite repeated encouragement, there is complete radio silence on the other side.
Was the experience not good? You think maybe this business doesn’t care about you – like you trusted it to give you a good experience and it took away that trust.
So you do what any frustrated individual would do – you promise never to order anything from here again and press the “different” button.
For social media strategists, there is a lesson to be learned here.
A social media marketing strategy can fail with some criticism and negative comments.As a business owner, social media offers limited opportunities to make a good impression.
How you take advantage of these opportunities can make or break your business.
The proof is in these statistics:
• 71% of users who have a positive social media experience with the brand are likely to recommend it – Ambassador
• According to a study, only 20% of social media posts generate almost no emotional response on social media – Havas Media
• 42% of Twitter users expect a company to answer their questions within one hour – Ambassador As a social media marketer, the best way to improve your social media strategy is to first find out why it is failing.
Here are some mistakes in social media marketing you may have made:
1 – Be indifferent to negative feedbackIf
you’ve ever dealt with a salesperson, you wouldn’t expect them to get defensive if you had a complaint or were indifferent to your concerns.
So why would your followers be on social media?
Remember that when someone says something negative about you on social media, the rest of your followers can see it.
READ ALSO: SOCIAL MEDIA MARKETING AND IMPORTANT
And they will be equally interested in seeing how you respond. For businesses, this is a nail-biting scenario. But it’s completely avoidable.
See how: Put someone competent behind the wheel: Seasoned professionals such as social media experts will take an unbiased approach to negativity and know it’s no use being indifferent to it.
Mistakes in social media marketing
They know, for example, that it doesn’t help anyone not to respond to comments like “Your service sucks!
I want my money back.”
A well-formulated response, on the other hand, helps your reputation and calms rising tempers.To illustrate, your response should be something like, “We’re sorry you had a bad experience.
Can you tell us exactly what happened so we can fix it? That way, you’re more likely to relieve frustrated customers.
• Keep an eye out for notifications using online tools is one of the mistakes in social media marketing: it’s easy to forget something you don’t see every day.
Mistakes in social media marketing
The comments on social media are the same. You cannot find every single one of them. No one is boxing for you and there is no guarantee that followers will notice you.
To keep track of all the comments, you can use tools like Google Alerts that notify you when someone uses your keywords in their social media fields.
2 – Use social media management tools to schedule the same posts across all platforms
Social media management tools allow marketers to place the same content on multiple social media platforms simultaneously.
Many companies use it to schedule placements. And it worked for them too, freeing up the time they needed to focus on other tasks, mistakes in social media marketing. But people often use these tools as a shortcut to scheduling the same posts across multiple platforms.
It’s a lazy tactic and shows that you don’t care how your content is received by your audience. Keep in mind that working on Facebook or Twitter will not necessarily work on LinkedIn.
Each social media platform was created with specific audiences in mind. For example, a 140-character tweet would not sit well with LinkedIn audiences expecting more comprehensive posts.
Use tools to schedule optimized channels
To get the most out of social sharing, first improve your social media strategy. Take the time to learn about the unique features of each platform.
Stick to two or three platforms if you have to. For example, image-rich posts are more successful on Google+.
Hootsuite and HubSpot are two of many social media management tools you can use to automate posts and even see which channels drive the most engagement.
In addition to automated content sharing, these platforms also offer free online social marketing training courses that can help you get the most out of each platform, such as optimizing your posts for different social media channels.
mistakes in social media marketing
3 – Save on social sharing buttons
Here is another mistakes in social media marketing, Business owners often retain their best content for their websites.
Content such as informative blogs, for example, establish themselves as experts in their niche.It also gives visitors a chance to stay longer on these sites.
Maybe they want to look around to see what else is on offer? Unfortunately, you may have content that everyone would like to share – but if visitors can’t share it, it won’t get the exposure you’re looking for.To make it work for you:
• Make your social sharing work on your phone: Statistics show that over 15% of tweet mentions are from tweet buttons embedded on your website.
It also shows that people share a lot on mobile devices.
• Tools to create social sharing buttons for WordPress: You can use online tools to create custom social sharing buttons for different audiences.
When choosing appropriate plugins, a good rule of thumb is to choose ones that give you the most freedom in the type of social sharing buttons you can create for different platforms.
For example, to increase engagement with your mobile audience, you can instruct your developers to download WordPress plugins such as the Simple Share Buttons Adder to create custom share buttons for your web or mobile audience and add them to all your social media posts. Another plugin tool is Addthis.
• Have a social budget: If something’s worth doing, it’s worth doing it right. Tools like the Simple Share Button Adder are free to download and use.
But if you really want to make your share buttons shine, you better have a budget for them and use them to buy your pro or premium packages. It offers more customization and retail options for around R$10 to R$100 reais.
mistakes in social media marketing
• Choose shareable content wisely: If you want to take advantage of social media, your content must be something people want to share. Image-rich posts, for example, are shared much more than text-based content.
To illustrate, consider infographics. Studies show that infographics are shared and “liked” three times more than any other type of content on social media.
To round everything up in other to avoid mistakes in social media marketing, Use tools to stay alert to negative comments and get professional help. Avoid the lazy exit by abandoning the automated placement strategy.
Pay attention to the type of content you post, how your followers share content on their social platforms of choice, and optimize it for mobile devices to expand your reach. It’s a mistake to think of social as a quick and easy solution to marketing your brand.
It takes time, effort and patience. Learning about mistakes and pitfalls can help you avoid them.