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I now realized the music industry isn’t what i thought – Niniola



Niniola, a singer, composer, and performer from Nigeria, is one of today’s most gifted, vivacious, and active musicians.

Her distinctive style of Afro House music has taken over the airways and paved the way for her to succeed.

Despite what she initially believed, the singer later realized that singing talent and ability were only a small part of what she required to succeed in this profession.

In a conversation with The New Telegraph, Niniola was candid about the music business, its shortcomings, and preconceptions she held in the past.

Here’s what Niniola said.

The Nigerian music has grown over time; what role do you think stakeholders, artistes, producers among others need to play to help the industry grow?”

The government, which is made up of individuals, needs to step in to address the first issue, which is the problem of piracy, which has permeated the system deeply and is preventing the growth and progress we so much want.

The entertainment sector is generally capital intensive, therefore if people like you and me refrain from simply downloading an artist’s intellectual property (album) and making it available for free online download, it will benefit the artist and inspire them even more.

The government’s cooperation in the battle against piracy will also support artists’ efforts to put forth quality music.

Having been around in the industry, what is your impression about it generally?

It’s just helped me realize that there is more to the music business than what most people think. Before I entered, I always believed that I could sing.

I thought I could just enter and dance and everyone would watch, but when I got there, I realized that wasn’t it. Thank God, Project Fame gave me my prize money, though I had doubts about whether they had really given it to me.

due to the stories I had heard about what happened when individuals entered competitions. However, I used the money they offered me to advance my career.

Are you saying that without that money then, you would not have gone this far?”

I’ve simply come to understand that there is more to the music industry than what most people believe. I always thought I could sing before I entered the competition.

When I arrived there, I figured all I had to do was walk in, start dancing, and everyone would watch. The award money from Project Fame was given to me, thank God, despite my skepticism that they had actually done so.

because of the tales I had heard about what transpired when people participated in competitions. I, however, invested the cash they gave me on my professional development.

If had been told I could grow and begin to write my songs all alone, I won’t believe until during the days in Project Fame Academy when you have to sing other artistes’ cover songs and then it got to a point when you had to perform your own personal composition


When I reached that fork in the road, I said to Nini, “You must do this.” I thus wrote a song called “Itura,” but the producers of the show didn’t like it because they thought it was too introspective.

Cobhams Asuquo spoke up for me and said that a writer has the freedom to create a story whatever they see fit, and deep down, I was proud of the work I had done.

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