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BBNaija: Sheggz launches sportswear brand, unveils first jersey (Photos)



Segun Olusemo, better known by his stage name Sheggz, a former Big Brother Naija competitor, has officially debuted the first jersey from his recently founded sports apparel business.

The football player and reality TV celebrity shared on Instagram that the jersey is now available for purchase on his website.

He uploaded a picture of the first jersey from the collection with just his website’s address as a caption.

The former roommate also posted a disclaimer on a phony page that claimed to be him and was soliciting pre-orders for the jersey.

You may remember that Sheggz exclusively revealed on TVC‘s E Splash that he is getting ready to debut his jersey line, Coze Boys, and that it will be available on Friday.

He admitted that the joggers he wore to the studio were from his line of clothing.


When questioned about his relationship with Bella, Sheggz replied that he was unable to comment at this time.

He asked that people respect his and Bella’s privacy and let them work things out on their own at their own time.

READ ALSO: Toyin Lawani lambasts Big Brother Naija for the shocking eviction of Hermes from the show’s

The reality star also shared a photo of himself wearing a jersey on his Twitter page, claiming it was a preview peek at items to come from his collection.

Sheggz, however, expressed regret for delaying the release of the jersey line on Friday as planned and explained that he needed to figure out a way to contribute a portion of the sales to charity.

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